Our Mission
is to enable a commercially viable hydrogen economy
Our vision
The global hydrogen economy has been held back by cost and infrastructure challenges.
AFC Energy’s market-leading decentralised ammonia cracker and fuel cell generator products are engineered to unlock the low carbon hydrogen market by meeting customers’ needs with scalable, reliable supplies of low carbon hydrogen and power.
AFC Energy is enabling customers to decarbonise at a price that is commercially viable and without reliance on government subsidies or incentives.
Our Mission
We are focused on the successful commercial rollout of our core product suite and on creating significant shareholder value by converting our growing opportunity pipeline into contracted orders and delivering sustained revenue growth.
Our strategy
Our core strategy is to be a technology enabler for the production of scaled, reliable supplies of clean hydrogen at a commercially viable price point, without government subsidies or incentives. AFC Energy achieves this with our compact,
decentralised, scalable, proprietary ammonia crackers and through delivering low-and zero- emission off-grid power solutions with our fuel cell generators, which are competitive with and can displace diesel generators on a total cost of ownership basis.
Why AFC Energy
Affordable. Flexible. Clean – it’s in our name.
We believe in customer choice, which means getting the right balance between the three benefits of affordability, flexibility, and cleanliness. We’re creating a hydrogen future where these are not trade-offs.
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Affordable
Keeping the total cost of ownership down
We know for customers it’s the total cost of ownership that really matters. So this is where we focus, our ‘all in’ end to end solution keeps this overall cost down.
Lower cost fuels
We are developing fuel cells that don’t just run on hydrogen, they work with hydrogen carrier fuels ammonia and methanol as well. The carrier fuels can lower the cost of fuel, storage and transportation.
Efficient fit-for-purpose systems
Our modular fuel cell units have their capacity and flexibility designed specifically for how the power will be used. This keeps fuel and running costs down.
Flexible
Product flexibility
We have a range of products and services to suit a variety of applications, our modular plug and play technology products offer flexibility and choice.
Technology flexibility
We offer a range of technologies, configurations and capacities suited for a selection of industrial applications.
Fuel flexibility
We offer fuel cells that can be run on hydrogen converted from carrier fuels, ammonia or methanol. Fuel flexibility delivers value and helps resilience as we bridge to a hydrogen economy.
Clean
Reduced emissions
Our technology products help organisations on their path to net zero. Fuel cells also reduce local air pollution and run a lot quieter than diesel generators.
Sustainable fuels
We can source and deliver hydrogen or hydrogen carrier fuels from a range of sources and arrange on-site storage for you.
Cleaner end to end
We put sustainability at the heart of our business, but there's more that can be, and will be, done.